Who Do You Want To Be?

“All Hallows' Eve. The one day of the year it's socially acceptable to play dress-up. The only question is, who do you want to be?”— Gossip Girl

Halloween has always been about transformation. For one night, we get to create another version of ourselves, whether that’s being bold, spooky, or funny. We spend hours looking for the perfect costume, curating every detail to bring our vision to life.

But beyond the costumes and candy, Halloween presents a bigger question: Who do you want to be, not just on October 31st, but every day? What if we carried that same creative, transformative spirit into how we dress every day? 

Fashion has always been a form of discovery. Every piece we put on, whether thrifted, borrowed, reworked, or new, tells a story about who we are and what we value. It’s never just about what looks good; it is also about what feels right. That’s where the beauty of sustainable fashion lies. It invites us to express ourselves with intention, to choose with care, and to view getting dressed as an act of creativity, an act where we think about where our clothes come from and how they make us feel. When we frame sustainability as care rather than constraint, it transforms from something restrictive into something empowering. It’s not about saying no to fashion, limiting self-expression, or feeling guilty for what we love; it's about reframing our choices as acts of creativity and self-definition, not sacrifice. 

Maybe that’s why Halloween feels so magical, being a night where imagination takes over and creativity can outweigh consumption. We turn old sheets into ghosts, a black dress into a witch’s gown, a suit and tie into something entirely new; this is the magic of sustainable style. It’s not about spending more, it's about seeing more in what’s already around us. 

This same spirit can live beyond October. Every morning, when we stand in front of our closets, facing the age-old question of what to wear, we’re deliberately making choices that tell the world something about who we are. The colours we gravitate toward, the textures we pair, the stories we reimagine from pieces that have already lived other lives, all of it becomes, in a sense, a costume; a quiet transformation into who we’re becoming. 

So maybe sustainability isn’t so different from Halloween after all. Both invite us to play dress-up with meaning, allowing us to create and transform into a truer, more intentional version of ourselves, reminding us that style doesn’t come from what we buy, but from how we imagine. Through the clothes we choose and the care we take, we’re still answering that same question Gossip Girl once asked: “Who do you want to be?”.

-Jasmine Kaur