When you are scrolling through Tiktok or Instagram it is likely to see a post labeled #dupe. These feature influencers holding look-alike versions of designer products, ranging from Lululemon, to Gucci and Louis Vuitton. At first you might not see an issue in this as they are simply showing an affordable version of an expensive brand. However, the growing obsession to find cheap versions of luxury goods, known as dupe culture, reflects how social media has shifted fashion fro